In that time I've developed a design approach focused on the user—simple design that is not only easy to use but also fun and always in alignment with the core message. Design can enrich and inform the story. At times it can even be the story. Often, it just needs to get out of the way and direct the user to what's important.

I am fascinated by the little touches that make a good design great—the quick transitions between screens on the iPhone, the simplicity of my Flip camcorder or the typography of some of my favorite blogs. I believe in and strive for strong, holistic design and in paying attention to those key moments that make for a great experience.